5 Social Media Marketing Strategies for eCommerce Business

Social media plays an important part in the gain of e-commerce businesses. It is estimated that by 2025, social media will account for over 5% of the United States’ e-commerce revenue. As a manufacturer, you might be interested in being a larger part of this statistic, and social media can help you get there.

You can utilize social media platforms to connect with possible clients and expand your audience by building brand awareness, thus generating leads and increasing your revenue. So, if you’re a manufacturer looking to harness the power of social media and expand your e-commerce business, take a look at our all-encompassing guide.

Build Brand Awareness

Brand awareness is essential to boosting sales. Despite the progress we’ve made, word-of-mouth still remains a crucial aspect of marketing, although via social media.

Here are some basic, highly effective strategies to grab the attention of your target audience:

Be creative and add some personality to your social media. If your page is unique, it’ll stand out.
Make it easy for viewers to understand what your brand or products are about. Use your bio, display picture, and profile to improve recognition and get your message across.
Ask your customers to review products on your page and theirs. You can offer them various incentives to do so.
Collaborate with influencers whose viewership overlaps with your target audience.
Aim for greater product discovery and visibility for newly launched products before a competitor has the chance to imitate them. You can do this by promoting your new product line on your social media.
Create a presence across multiple platforms – Facebook (for B2B), Twitter, YouTube, and Instagram are longstanding favorites. Each of these platforms offers manufacturers all-encompassing advertising packages as well.

Best Social Media Marketing Strategies for Startups

In this article, let’s take a look at some of the best startup social media marketing strategies that can take your business to the next level. With these clever strategies, your brand can also stand out among your competitors.

1. Pick the Right Social Media Channel

Twitter, Instagram, Facebook, Twitch, LinkedIn, Pinterest, Reddit, and more — the number of social media channels is constantly increasing. While it’s great to have your presence on multiple channels, you may want to pick one or two channels that you want to focus on.

According to AppuSocial, many small businesses already use the product, in order to publish and share content across all the major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

If you want to grab the attention of your target audience, you need to make your presence felt on the channel that they are most active on. Before you pursue any social media platform, just take a step back to understand your target audience. Find out where your startup’s target audience spends most of their time.

2. Produce more Video Content

We live in a video-first digital environment. By 2022, 82% of all IP traffic will come from videos. Moreover, live internet videos will account for 17 percent of internet video traffic by 2022.

With decreasing attention spans, the rise of videos really shouldn’t come as a surprise. After all, they are more engaging than images or text-based posts. And they aren’t just great for improving your brand awareness and visibility. They can even help you make more sales.

When it comes to the type of content, the video brings in a lot of different options. For a startup, you could boost awareness with tutorials and product reviews. To launch a new product, you could do a live video to give your audience a sneak peek into what’s in store for them. AppuSocial can easily schedule your video content to get published on all over the social media platforms.

3. Leverage Trending Topics

The best way to get your brand noticed on social media is to leverage trending topics. On Twitter and Facebook, you can easily check the insights to see what people are talking about. In addition to this, you could check Google Trends to find out what’s trending.

If you find a trending topic that aligns with your brand values, it’s a good idea to join in the conversation. From a simple tweet related to a trending topic or a creative infographic, you could publish any type of content.

Facebook and Twitter provide you with complete insights regarding the top trends on social media. You can use that information to create a social media marketing plan for your startup. You need to keep an eye on all of the latest trends and see which ones are relevant to your brand.

With the help of AppuSocial’s hashtags finder tool, you can find out all the trending hashtags, and accordingly, you can post those hashtags with your content text to get more visibility and increase brand awareness.

4. Organize Giveaways and Contests

The secret to growing your social media account is giving back something to your followers. It’s a great way to boost engagement and to start a conversation that involves your brand. While you’re spreading brand awareness, giveaways can help you attract potential leads for your business as well.

Simply put, when you organize contests and giveaways, you give out freebies in exchange for a small favor from your followers. You could ask them to tag their friends, like your posts, or follow your page.

You could also collaborate with brands that produce complementary products for contests or giveaways.

5. Encourage User-Generated Content

To acquire new customers, startups need to prove that their services and products are great. One way of getting social proof is through user-generated content. It can lend some credibility to your brand.

If you have a happy customer, ask them to write a review for you. Also, encourage them to post a photo or video with your products. encourage users to use a branded hashtag with their photos to boost brand awareness. With this social media strategy, they connect with their audience and even get more content for their profile.

Encourage users to use a branded hashtag with their photos to boost brand awareness. With this social media strategy, they connect with their audience and even get more content for their profile.

As well as common scheduling, queuing, and calendar aspects for posting, AppuSocial also allows you to preview and customize posts on each individual platform, allowing you to optimize the content to display best on each. This is especially the case with image alignment and optimization.

How AppuSocial can help effective social media use in eCommerce marketing

AppuSocial is a dedicated social media management platform, designed specifically to help agencies and businesses post and monitor their posts across a number of social media websites.

Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use. Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting.

There’s a flexible scheduling tool to allow you to queue, reschedule, or bulk upload posts. There is also a social inbox for monitoring replies to your posts, mentions elsewhere, as well as other important messages. It is also designed to work with teams so that individual members can be assigned specific posts, comments, or other specific tasks.

AppuSocial includes the ability to schedule up to 500 posts, along with images, using a post planner that allows you to easily review content and map them to the right social media platform.

Schedule your social media posts with AppuSocial. These are the best features of AppuSocial that you can adopt to drive your business growth. Implement them to generate more sales. Get it Today!

Conclusion

Social media can be an excellent way for startups to reach out to their target audience. Without spending a lot of money, you can boost your brand awareness and connect with your audience on social media.

The key to creating an effective social media strategy is to understand your audience’s preferences, behaviors, and needs. Add in some creativity and innovation for content creation, and you have everything you need to create buzz on social media.