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5 Instagram Marketing Tools to Use in 2022

Instagram is one of the most popular social media networks right now – over 1 billion users are active each month.  As per the data revealed by Instagram, more than 80% of their users follow the businesses they love and about 200 million of them visit business profiles on Instagram. Are you building the best Instagram experience for your users or you are yet to board the bus?

With more focus on visuals and less room for text, it is difficult to build an impeccable Instagram profile for your audience. In this post, I’ve put together a list of must-have marketing tools for Instagram to help you turbo-charge your account, grow your followers and drive engagement for your brand.

With its increasing popularity, you will find different Instagram tools that can help you improve your marketing strategy. In this post you’ll discover the best Instagram marketing tools to take your Instagram presence to the next level. You’ll find Instagram tools to help you with scheduling, analytics, reporting, hashtags research and many more.

1. Instagram management tools

Want to schedule your content directly to Instagram without having to use a separate app? It’s possible with all of these tools. Appu Social as social media management tool that helps Instagram users in scheduling posts ahead of time so that they don’t have to come back to publish each one individually.

In other words, if you want help with organizing and scheduling your entire social media marketing strategy, as well as publishing your posts automatically, then one of the best Instagram management apps will be a good fit for you. These are some great tools that we recommend trying.

1. Appu Social

Appu Social is a powerful social media management tool that gives you ability to schedule various type of social media content posts like images, videos, etc. directly to Instagram and also to other social media channels.

Our social media management tool boosts your brand’s social media ROI by creating real connections with your audience. Create potential business opportunities through the power of social media content postings. Intelligently schedule, efficiently automate and effectively distribute social media content to dominate social media marketing.

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At Appu Social, we believe that through social media, people and businesses can harbour true relationships with communities and organizations that matter to them. Our suite of content discovery, analytics, and inbox has the can create brand love and trust that drives your businesses forward.

The best part about Appu Social is that it is not only an Instagram scheduling tool, but instead it’s equipped with several features that marketing a whole lot easier. You can focus on other work and not be distracted by manual posting. This convenient social media management tool allows you to see how your post will look in your feed.

Features of Appu Social

The key features include content scheduling, Planning & publishing, live post preview and Instagram analytics. Simply put, Appu Social is an all-in-one platform for managing popular niche content on social media.

  • Scheduling, direct publishing & live post preview

You can choose to schedule your posts for specific times or add them to queues to be published at predetermined intervals. Also, all of the content you’ve scheduled on Instagram and other networks is displayed on a social media calendar, giving you the option to drag & drop posts to quickly tweak your schedule. We support most post and ad formats for all social media platforms.

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Furthermore, you can see how your post will look in the preview mode for the respective social media channel once you have finished of making it.

  • All Important IG post formats supported

Appu Social supports all major post formats basic single images to multiple images also engaging social media videos. You will have no limits on your creativity.

We have a strong focus on visual content. You can schedule content to Instagram and other social networks easily and stay organized using a social calendar.

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2. Instagram Optimization & Growth tools

While some scheduling tools will offer some optimization & growth-related primary features – but it’s not their primary focus. Now let’s take a look at what tools are purpose-built to grow your Instagram following, engagement, and overall social media presence faster.

2. Canva

Canva is a super user-friendly platform that help you to become a graphic designer without having any extra superior skill. It features an extensive library of ready-to-publish Instagram templates that are also highly-customizable to maintain consistency with your branding.

If you like designing your own images then you can use Canva to help edit your images with filters, templates, art, and so much more.

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Even though Canva has pro, a (fee-paying version) but it also gives you access to a wide range of free templates, fonts, elements, photos many more which are available to get downloaded in every type of formats. So, you can make good use of it to create various social media creatives.

3. Magisto

Magisto is an (AI based) video creating & editing platform that helps you to winning Instagram videos from scratch. You can add text, change colors, size, fonts or customize any element of your story. It basically takes raw footage provided by the user, the user’s choice of video style from their collection of styles and formats and user’s choice of preferred music.

By using this tool for editing, you can create high quality stores from existing videos, also you can make your video even more engaging by adding music to them.

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4. Renderforest

Renderforest is an online tool helping to create hundreds of eye-catching videos in various categories, ranging from intros and music visualizations to explainer animations and promotional videos with the greatest of ease. There is a huge variety of templates that can be customized based on your needs.

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Just choose one of stunning styles and designs, change the color, fonts add some images / videos, text or audios and boom, it’s ready. Share your eye-catching videos by using this tool. Use its easily customizable scenes to create engaging explainer videos within a few minutes.

Renderforest could be a great tool for promoting any business for any type of social media.

3. Instagram hashtags tools

You can find hashtags by searching the Instagram app but the functionality is quite basic. According to social media algorithm Instagram can have 30 hashtags per postings. Also, it is known that right hashtags help your content to get more engagement in search engine. So, if you If you’re looking for a free Instagram hashtag tool, try this:

4. Best-hashtags

Best-Hashtag is a simple hashtag generator tool that works by a keyword search. This hashtags research tool isn’t specially designed for Instagram, but it’s a great way to get a list of hashtags that are relevant to your content.

Just enter a topic or keyword, this handy app will generate a bunch of hashtags based on your keyword. You can then select all of the top and relevant hashtags and copy them ready for use on Instagram.

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4. Conclusion

This top Instagram marketing tool 2021 list is created to make your account easier to work on. The Instagram tools that are discussed on the above cover a broad spectrum of features. From social media management tool to social media optimization tools. These tools can handle as little or as much as you need.  Now this is the time to choose your Instagram tools you will use and start growing your brand through social media. Contact us today to become a part of improving your marketing strategy without any hassle.

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