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9 ways to grow engagement with your Audience using social media marketing
When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.
Today’s market know that social media is an excellent and arguably necessary way to connect, communicate and engage with an audience. Having a good social media presence can help your business grow online but this will only happen after you develop a large following and learn how to give them what they really want.
Here are some tips recommendations that can help improve engagement with your audience through social media networks.
Here are 09 steps to planning a great social media campaign – and specific programs that can help you execute it.
1. Identify your ideal outlets
A great way to plan and begin your social campaigns is to figure out where to run them. Appu Social is a social media management company, can evaluate your website and, using the data it pulls, suggests the social media outlets that would be most beneficial for your company to focus on. We can create tailored social campaigns for you to use on many social networks, including Twitter, Facebook, LinkedIn and Instagram.
When picking a social media platform, ask a few questions like this:
- What’s my target age group?
- Am I primarily targeting men or women? (Yes, Pinterest is 81% women)
- What are they interested in?
- What’s their favorite platform for entertainment?
Do a Google search or two focused on platforms you’re curious about? Search for examples of people and businesses like yours that have succeeded on social. Where are they working? Analyze their engagement rates, comments and hashtags as well to get some insightful inspiration.
2. Define your audience
After you’ve identified the ideal social media platform your business should now focus on, identifying your target audience. Social listening tools like Appu Social can help you with this. Understanding what your audience needs will help you be able to interact with them on a more intimate level.
Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can give the everything they want – which means bringing them to your website to see what your business is all about.
3. Include the social media Icons on your website
Make sure to include the icons of your social media networks on your personal website. This will make it easier for those coming to read your stuff to like and follow you. Don’t make them track you down – make it simple for them to connect with you.
Link you twitter, Facebook, LinkedIn or any other social media profiles to your website. Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.
4. Post consistently
Consistency as important as quality. Even if you create great content, unless you can churn out enough of it to stay relevant to your followers and to algorithms that content will go to waste.
You also want to ensure you are producing the most valuable content – not only into your blog but also on your social networking accounts. Having the best content helps showcase your business and website, which brings in more customers hence increasing engagement with audience.
Appu social’s powerful social media scheduling tool lets you create, plan and schedule your content to all major social media platforms with in a single click.
Save your time and efforts after all social posts that you can customize to match the needs of your business with Appu Social’s social media calendar which keeps track of your upcoming posts and are likely to increase engagement among your audience. Our tool is designed for all social media platforms like Twitter, Facebook, Instagram, and LinkedIn etc.
5. Take the advantage of social media stories
Stories once featured by snapchat now an added feature on many of the top social media platforms like Facebook, Instagram, LinkedIn and twitter also. Stories presents contents from user in the form of either images and videos, which stay up to for 24 hours. With the use of stories, you can reach the excitement level of your customers up high. Due to its extensive viewers reach many brands have been taking advantage and getting more engagements, feedback by utilizing polls or swipe up features as part of stories.
All in all, Instagram stories offer a huge benefit of interactivity to gain useful customer’s insight.
More ever, you can also consider creating story highlight to save some particular stories longer than 24 hours. It’s a strategic way to feature key information which can be (events, promoting new campaigns, or highlighting your best-selling products) for your audience or customers to discover.
6. Provide a benefit to your audience
People who visit social media page or website they always just ask what’s in for me? Show them by giving something away free – something that is designed to draw them into your business by building trust or peaking interest.
Consider giving away a short trial, a discount code or even excited valid offer. This will help earn valuable followers who will stay engaged with your brand. Give people a reason to follow you across all social platforms. Make sure you specifically customize your information to match your users in that channel. Providing the content with offers is much more effective now a days in the social world.
7. Implement videos
Regardless of the social platform, you are likely to get the most engagement when you use video. Whenever possible, you should add video content to your post. Adding video to your content can increase the engagement of your reader.
You can also try out Using live streams is a great way to boost engagement and interact with your audience in real-time.
A video tip is to make sure you upload it directly to the platform instead of posting it somewhere outside of it. This allows the video to play automatically.
8. Use strategic hashtags
Hashtags are common in every post these days. Everyone is using them to bring more people to their website or to increase social media followers. Using hashtags to Facebook, Instagram, Twitter and all other social media platform help bring more people onto your social media accounts and your website – but use them carefully. These hashtags make it easier for people to find you and help you hop onto trends in your market.
9. Add CTAs to your social media content
At the end of the day, you want to leverage your social presence to bring in new business, which is why it’s important to guide your followers to a conversion.
While being overly-sales is definitely a no-no, there are some good ways to guide your followers to take action:
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Use time-sensitive offers
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Choose strong call to action words
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Make CTA pop with graphics
With these compelling call to action provided with the social media postings can leads to increase in engagement with audience. Before a visitor is willing to complete a task, they have to recognize the need.
Communicate the benefits of your call to action. What will the user get out of completing the task in the call to action?
2. Grow your social media audience engagement with Appu Social Today!
To improve social media engagement, you have to monitor it in daily basis. You can’t boost something without knowing where to start or what is the process to keeping the consistency. Don’t worry! Appu Social is here. With our social media analytics and engagement tools, keep a close eye on your engagement efforts.
With our social media publishing tool, you can schedule all your social media posts in one single click. Also, you can easily surface your best performing content to better understand what your audience is engaging with the most.
Appu Social’s social media management tool allows you post consistently across all your social media platform with the help of a social media calendar which keeps track of your all scheduled social media posts. In this way you can built more engagement with your audience by consistently posting.
Start making the most of your social media efforts by interacting with your followers consistently and authentically. Sign up for a 14-day trial to give social media management tool a try!
3. Conclusion
Social media is everywhere. That is why if you are not yet taking advantage of it, you are missing out on a lot of opportunities to grow your business. It is, undoubtedly, a powerful tool that you can use for your business.
Through this, it allows you to learn about your customers, and it lets them learn about what you can offer. Also, it enables you to reach your target market and engage with them directly. The good thing about social media is that through your customers, you can get new buyers. The ultimate tip is to offer them something valuable to keep them coming back for more and stay on your social media pages. You need to be as responsive as possible hence increasing engagement with your audience.
