How to leverage social media for cosmetic industry

Brands that leverage social media successfully have the luxury of always being a part of the online conversation. Not only do they have a direct line to consumers, but they also have the opportunity to establish themselves as industry experts through helpful and informative content.

However, the cosmetic industry is the one that has leveraged the most of these rapid inroads of social media in day-to-day life. As cosmetic brands have social followings much higher than compared to any other industry. However, this led to cut-throat competition among brands and extremely tiresome for newcomers. This blog will discuss ideas and strategies related to an Instagram post, Facebook stories, YouTube intro maker, and much more to streamline your social media campaign.

We did some research and pulled together the top 5 tactics social media gurus in the cosmetics industry use to build and inspire their consumers online.

Social media strategies for cosmetic industry

The growing popularity of social media and the sheer number of active users on social platforms has changed the cosmetic industry is in the way it has changed the relationship between brands and consumers.

Below are some of the compelling ideas that are staples of social media and the cosmetic industry that can help you ace your social media game.

1. Create a community to boost your brand

Brands matters a lot for millennial. As a cosmetic and fashion brand, you must tap into this brand association mindset and design your social posts in such a way that resonates with them. Investing in building a community of buyers and followers using social sites will ensure that your posts will get a higher number of shares and ultimately higher in conversion.

As a cosmetic product marketer finding a unique voice and keeping your content focused on is the key to gaining a massive following on social domains. Add value to your followers by making how-to and explainer videos.

Always add a call to action in every post like sharing your feedback, experience, inspiration. This will keep them hooked with your content and the brand. The best way to promote any brand is to be a part and parcel of your customer’s life.

2. Use multiple format of social videos

No doubt that people are fond of in-depth tutorial and explainer videos on social sites. However, the engaging, entertaining, and bite-sized how-to format is the best-suited one for the fashion and cosmetic industry. It acts as a sort of live demo of the product.

Influencers working in this sector frequently use mini makeup hacks or quick tips to look gorgeous in a minute format for videos, especially on Instagram. You, too, can leverage these formats, and post 30-second or 1-minute videos on Instagram Stories or Facebook stories. As these modes of brand promotion are still evolving, there is a lot to explore for businesses.

Live streaming videos is also an effective way to personally connect and engage with your prospects and customers. Facebook live for instance, drives comments at a rate of over ten times that of non-live videos. Attracting thousand of views and strengthening the connection between the viewers and the people behind the company or business.

3. Running influencer campaigns

Influencers are the identical with social media and cosmetic industry. Although TV, cine stars have the stronghold, things have changed greatly as prospects want to interact with the real people having semblance with the real-life struggles. And that’s where micro influencers come in.

They are the people who have built their communities based on trust, loyalty & authenticity. As a cosmetic brand if you are planning to approach influencers, search out the authentic ones, not those with paid followers. To analyze the potential of any particular influencer, have a look at the numbers and engagement of audience in multiple social media platforms, only then after induce them in your social media & video marketing strategy.

There are several ways for a cosmetic brand to develop relationship with influencer and take advantage of influencer marketing to be promoted on social media e.g.,

one is to establish a sponsorship deal
Another one would be to offer perks to brand advocates

Influencer marketing is a great way how to make your products seen on social media and address more people.

4. Focus on user-generated content

No other marketing strategy is as effective as when your buyer becomes the marketer and promote your brand. The best idea for any brand to be more authentic by encouraging the buyers to be a part of their marketing campaign and tag themselves in their posts.

All you have to do is encourage your audience to create the content for you. You can do this by asking them to use brand hashtags & get features in your product page and of course they need to be seen while they using your products.

Several brands use this strategy to strong their online presence over all the social media networks. By effectively utilizing hashtags, keywords many businesses have generated a huge number of brand followings.

5. Maintain a content library

It might not directly influence your social postings, but segregating things on the back-end can help you streamline your social media marketing campaign. Any cosmetic brand has to manage a ton of content, including product photos, UGC, promotional videos, influencer’s posts etc.

To get things right, quick and keeping a content library can be a big plus one. In addition to social scheduling, content & media library can majorly put together a content library. Always keep in mind that people are 24×7 active on social sites, and a single here and there in posting can be a meme and might harm your marketing efforts.

Using AppuSocial as a social media management tool additionally, arrange things as in schedule mode which can save time and reduce stress. Also, in content & media library section you can find the storage of your social media content graphics and accordingly plan your next social media content to get the aesthetic visual look.

How AppuSocial Can Help in Social Media strategy for the cosmetic Industry?

AppuSocial is a powerful social media management tool that can help you groom your brand the best way with its exclusive social media scheduling, publishing & analytics feature.

Here’s what it has to offer –

You will get valuable industry insights to achieve social media goals
It helps you to identify current trends and strategize your social media campaign accordingly
It discovers the relevant hashtags that can help connect with the right influencers and audience for your cosmetic brand
You can use it to schedule content for your cosmetic brand, products in advance to the publishing time
It also offers a media & content library where you can store all your social media graphics all in one place
Fully automated postings. Set and forget. No need to login outside of work or at 2am!
Visually plan your content in advance with Calendar planner
In built image editing. Easily crop and edit your images to look their best on every social network