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What Is The Best time to post on TikTok
In a time when most social networks rely on algorithm-based news feeds, do social media postings still matter? The answer is yes.
Not only does knowing the best time to post on social media help when planning your digital marketing strategy, but it also ensures you’re giving your content the best possible chance to reach your audience. Even though most news feeds are no longer chronologically ordered, platforms still value fresh content over old content.
When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? How does the algorithm work? Will posting at specific times boost engagement and following?
TikTok is a mega hot right now. All across the globe, users are using this app, and most of the brands are vying to make their TikTok marketing effort a success. In this blog, we will discover the best time to post on TikTok and explore how that affects your TikTok marketing efforts. Let’s dive in!
Why does the best time to post on TikTok matter?
Deciding to post on TikTok is the first step to increasing your global presence. The next thing is to determine the best time to do it. Timing is key when it comes to posting on TikTok.
Post too early, and most people will be asleep. Post too late, and a lot of people will be at work, etc. One of TikTok’s most frequented areas is the ‘For You’ section. It’s estimated that as much as 75% of the user’s time is spent here.
Video suggestions on the for you page can come from accounts big or small, but they have one thing in common – they are no older than a couple of days. So, for the result, you’ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will requires where your audience is located (time zone matters) and when they are online.
But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform. To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
So, When should you post on TikTok?
Broadly, the global best time to post on TikTok is 6 – 10 in the morning and 7-11 in the evening, in eastern standard time. Let’s take a closer look.
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Mon: 6 am / 10 am / 10 pm
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Tues: 2 am / 4 am / *9 am
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Wed: 7 am / 8 am / 11 am
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Thur: 9 am / 12 pm / 7 pm
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Fri: 5 am / 1 pm / 3 pm
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Sat: 11 am / 7 pm / 8 pm
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Sun: 7 am / 8 am / 4 pm
According to the different medium sources, the times might vary, all sources indicate that morning is the best time to share your videos. It may be easy to think that what time to post on TikTok doesn’t matter. However, we still recommend looking at your analytics to find when your audience is most active and posting then.
How to Increase user Engagement on TikTok
While finding the best time to post on TikTok is important, it’s not the only way to improve your engagement on the platform. Even though we’ve discussed the best time to post on TikTok, there are more factors that influence growth on the platform. For those who want to achieve the best possible growth on their TikTok account, here are a few tips that should get you on your way to implementing on TikTok.
1. Follow the trends
TikTok is a platform that’s constantly moving on to the next big things. That’s why those who want to stay relevant should stay on top of the latest trends on the platform. Be on the lookout for the trending songs and feature them in your future posts. If there’s a new video format that’s taking off, publish posts in that style.
Just to be clear – we’re not saying you should copy everything you see out there. But you need to find a way to satisfy everyone’s hunger for the latest trend that dominates the TikTok.
2. Take advantage of the TikTok for You page
The “For You” page is the main feed on TikTok, and it contains lots of trending and fresh videos. When you open the TikTok app, you will see the page called For You” page. The videos on this page depend on your interest and past activities.
In addition, the video displayed on the for you page will receive instant views and high engagement. By scrolling this page you can see endless videos of the latest trends and high-quality videos.
3. Upload more high-quality video
Sharing high-quality videos is the most effective category in TikTok’s marketing strategy, which increases the chance of your video getting more views in the crowd. If you share high-resolution videos on your TikTok profile, you can quickly capture a number of viewers and get more engagement. Because users like bright and eye-catching content on all social networks.
The first few seconds of your video decide whether your video will get likes or not. Which will stand out from the crowd.
Sustaining your audience’s interest is very important if you want to increase your video’s viewing time. The more people watch your videos all the way through, the more they’ll get recommended to others.
4. Research hashtags
Not only do hashtags let people know what your video is all about, but it’s also a way for people to find you. It’ll help get your videos to pop up in the search results. But you can’t just throw in random hashtags to get noticed. You’ll need to do some research to know which ones are trending. And you’ll need to know which hashtags are relevant to your post.
5. Reply to Your Audience’s Comments
TikTok has an excellent comment feature that allows you to reply to your audience’s comments. By using this feature, you can easily understand your audience’s interests and create content based on their comments.
Comments are a great feature to directly interact with your audiences and pick up genuine followers to your TikTok account. To use this feature;
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Select one of your videos and click the comment option and select one of your comments that you wish to reply to.
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Tap the red video camera icon that appears on the left corner.
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It will directly move to the screen to record or upload your reply.
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Once you’ve completed your video, you can move the comment and place it on the screen to gain more engagement with your content.
6. Collaborate with other creators
There’s no shortage of users on TikTok who are willing to work with fellow content creators. Find one that’s willing to collaborate with you on a project. You could use each other’s influence to gain more followers and boost your engagement.
If you’re a business owner looking to promote your brand to a huge audience, the duet is extremely an amazing feature to reach a wider community. If you want other users to collaborate with your videos, you have to turn on the “allow duet” and “allow stitch” features.
Conclusion
To get the best time to post on TikTok, you should use your own data and not rely too heavily on third-party sources. You can find more about your audience using TikTok’s analytics feature. Upgrade to a Pro account for free to get access to it.
But don’t forget that there are other things you need to do to raise your engagement numbers such as improving the quality of your videos and working with others to promote your content.
