Instruction
How to Create the perfect Instagram Content Calendar
Are you ready to start growing your account on Instagram? With over 1 billion users worldwide, Instagram has now transformed into a powerful tool for blogging, business, and audience engagement.
More and more people start developing their pages and posting more content for carving their own niche on this social media platform. But it’s not enough to simply create a post and let it fly. You need to also make sure you’re making the most of the platform.
An organized business Instagram content calendar is just the tool you need to make that happen. So, how do you make the perfect Instagram content calendar? What does an Instagram calendar include? How can you make sure the content calendar is effective?
The answer lies on the surface – here’s our comprehensive guide below that will steer you through how to create a business Instagram content calendar that meets your brand’s needs.
Why You Need an Instagram Content Calendar
Instagram social media planner allows you to prepare different pieces of content in advance. In other words, this allows you to turn the separate pieces of your blog into a catching and interesting account where both the visuals and content look really awesome.
To do this, most people used to spend a lot of their daily time picking up the right images and combining them with some useful and interesting insights for better audience engagement. Consistency is key when it comes to building social media following. It allows your organization to keep a user engaged, form relationships with audiences, build trust in your brand and stand out from competitors.
Therefore, a social media calendar is a critical social media marketing tool. It enables you to organize posts through planning & maintaining a consistent posting cadence. By developing batches of social media content, you have the power to create a regular content schedule.
How to Create an Instagram Content Calendar for Your Business
So, now that you’re clear on why social media content calendars are so crucial to your marketing strategy, let’s review what you need to include in your business Instagram posting calendar. While it may seem overwhelming to create an Instagram content calendar, it’s actually easier than you might think. The first thing you need to do is decide how far in advance you want to plan out your Instagram calendar. There are a few simple steps to follow: –
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Determine your social media strategy
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Run an Instagram audit
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Create an Instagram content outline
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Choose a social media scheduling tool
1. Determine your Social Media Strategy
You’ll need to have a general understanding of your social media strategy before you can create your Instagram content calendar. If you don’t, you’ll feel lost and confused when trying to put it together. You’ll only need to do this once unless you are actively changing your Instagram strategy.
To help you fully comprehend and define your Instagram strategy, asking yourself the following six questions should help:
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What is the overall purpose of my Instagram account?
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Who will be in charge of creating and scheduling posts for this account?
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How frequently do I want to post daily/weekly?
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What time of day is best for my time zone and/or niche?
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Does my account have or follow a theme or aesthetic?
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What kind of content do I want to post?
2. Run an Instagram Audit
If you’ve already got live Instagram posts you should perform an Instagram audit on your content before you begin making your Instagram content calendar. Doing an audit of your Instagram content account will help you identify what content performs well and what adjustments you need to make.
It doesn’t have to be difficult to perform an Instagram audit and the information you can obtain from one makes your overall Instagram content strategy more effective as well as streamlining your Instagram content calendar planning.
This ensures that all of the content created for your business’s Instagram posting calendar is purposefully posted.
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Evaluate Content
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Analyze your Profile
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Assess Engagement
3. Create an Instagram Content Outline
Posting regularly ensures that your content stays relevant and is visible at the top of your followers’ feeds. Instagram content calendars help social media managers keep track of content so they’re never scrambling to find something to post.
To get started on your calendar, you should establish a regular cadence for posting.
How Often Should I Post on Instagram
Generally, businesses should try to post at least once a day. However, they shouldn’t post more than three times a day and risk seeming spammy to followers.
Still, once a day is still a lot of content to curate. A lot goes into the perfect Instagram post — taking photos or videos, editing them, writing captions, conducting keyword research for hashtags, and more.
For companies that don’t have a lot of resources to invest in social media, posting just a few times a week can suffice. It’s better to post quality content than too much content.
when Should I Post on Instagram?
However, posting at the best times can help you reach your target audience. Companies new to the platform may want to test posting at different times to gauge when their users are most likely to engage with their content. You can read this article to find out the best time to post on Instagram.
4. Choose a Social media Scheduling tool
Now we’re almost ready to get to planning your content! Now what you need to do is find the right Instagram content calendar template so that you can have an easy and straightforward system for planning your Instagram content.
Social media marketing tools are a great way for companies to organize their Instagram content calendar and streamline processes.
We’ve got the top Instagram scheduler that can help you in organizing your Instagram content and calendar streamline processes.
AppuSocial
AppuSocial is an Instagram scheduling tool that will help you to create a flawless Instagram content planner. You’ll be able to use it in column view with the list like a calendar. You can add images, and videos, and make comments on the posts using the AppuSocial drag and drop content calendar.
Once your team has outlined the AppuSocial’s content calendar, they can use the tool to schedule your posts to automatically publish over all the social media networks. This means your social media team won’t forget to post and can even post on weekends or holidays without having to work.
AppuSocial also provides analytics so individuals can access the quality of their content and can adjust their Instagram strategies accordingly. Additionally, AppuSocial allows social media managers to schedule posts and write captions, incorporating the best Instagram hashtags.
All in all, AppuSocial is the best Instagram scheduler out there and it has a lot of excellent features that will take your Instagram content strategy to the next level.
Click Here to can check how to schedule your Instagram post using AppuSocial.
Making the most from your Business Instagram Content Calendar
Simply creating an Instagram calendar isn’t enough – you must utilize it correctly too. To optimize your content creation process and ensure you’re achieving meaningful results from your social media efforts, check your social media post engagement & analytics data in AppuSocial.
Scheduling and automating your posts will help you to perform the tasks more effectively and generate the best leads by increasing your online presence. By publishing the posts more consistently, you will not only generate more traffic for your account but also engage the audience with your content.
Your Instagram calendar starts with getting a Post Planner. No preparation is needed, just sign up for a free account today to experience all its features right now.
