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How to increase engagement on Twitter
Do you want to learn how to increase engagement on Twitter? When using Twitter for digital marketing your aim is to boost engagement on every single tweet you publish. But how do you do that exactly?
With over 330 million monthly active users on twitter, creating engagement on the platform is increasingly vital for any brand on social media. While you know that engagement is crucial for more reach in social networks like Facebook and Instagram, you may not be aware that Twitter engagement also has tremendous power to increase your marketing success.
In this article, we’ll share the easiest ways to maximize your Twitter engagement so you can keep your followers interested and clicking your links.
What is Twitter engagement & why it’s matter?
Engagement in social media usually means any kind of interaction with your posts or your account which includes the followings:
- Mentions of your Twitter handle
- Comments on your Tweets
- Likes of your tweets
- Retweets of your tweets
- Clicks on links you included in your tweets
And all these actions combined can help you in drive traffic to your website, raise brand awareness and increase Twitter followers. So, it makes sense that you maximize the potential Twitter has to attract new leads to your business.
At this point you may have started to get a fair strategy of why Twitter engagement is so important. But let’s break it down and try to understand the specifics of why you should work on engaging your Twitter audience.
Strategies to boost Twitter engagement
The best twitter engagement strategies are completely relied on customer focused marketing. This is focused on ensuring your marketing is in line with 3 things: your customers, products and your company’s branding and values. Here are some strategies you can get started: –
1. Use media-based content to show brand personality
There’s no doubt that images rule on Twitter. They break up the Twitter feed, add bold points of interest, and help tell a story.
The days of bland branding are gone, now a days brand personality is working for better engagement. Your brand personality is a set of human characteristics your audience trait to your brand.
This is also where audience research comes into play, because your audience may not have the same view of your brand that you do (or that you want them to).
Bringing media-based content into your Twitter marketing is one of the best ways to show your brand personality, as media-based content attracts more engagement than text-based posts. Twitter is the perfect medium for these forms of media content:
- GIFs
- Short videos
- Images
- Voice-based content like podcasts
- Infographics
When you share media posts, ensure you share high-quality content that is visually engaging, eye-catching, and interesting.
2. Keep tweets Short
Even though twitter’s character limit has doubled from 140 to 280, it’s still important to keep tweets short.
Tweets around 110 characters tend to get a good chunk of engagement, while even shorter tweets perform even better. This is because there’s enough room to include mentions and hashtags that increases the chance of being retweeted. The longer your tweet, the lower the chances your audience will read to the end, where marketing tweets often include a call to action.
If your audience doesn’t read your CTA, they won’t take any action! If your tweet can be read out loud in less than two breaths, it’s perfect.
3. Share content at the best times
Tweeting at the right time can help you reach a larger audience. But what exactly is the best time to tweet? Is it when most people from your followers are online? Or is it when everybody else does not tweet so that your tweet does not have to compete with so many other tweets?
Most Twitter users visit the social network 3 times a day. But they only check-in for a few minutes. So, finding the right time to share your content is crucial to getting the most people viewing, clicking, and engaging with it.
Here are the best times to schedule posting your content on twitter, backed by AppuSocial.
Between 11 am to 1 pm on Monday or Thursday for B2B.
A social media analytics tool like AppuSocial can help you do the research to really understand your audience better, and if your ideal time to post isn’t during business hours you can easily use it to schedule posts ahead of time.
4. Add hashtags to increase reach
Speaking of hashtags, it’s rare that you see a Tweet that doesn’t include any. Hashtags are an essential part of a Tweet because they categorize your Tweets and make them easier to find.
You might want to include as many hashtags as you can. But with Twitter, less is more. So, stick to 1-2 relevant hashtags to increase the reach of your tweets.
And try to stay away from jumping on trending hashtags unless you have something highly valuable to contribute because the overuse of trending hashtags can seem spammy. You can try AppuSocial hashtags suggestion tool to find out the engaging hashtags for better twitter engagement. Get it today!
5. Engage with your audience
If you want your audience to engage with you on Twitter, you’ll need to engage first. While media-based content is a great way to engage with customers, interactive content is the best way to get your audience to interact back. The best forms of interactive content for Twitter include:
- Quizzes
- Polls
- Questions
- Downloadable content
Asking questions is a tactic that always works. People love being asked their opinion and it’s a great way to get your audience involved with your business without being too obvious.
Twitter’s interactive polls are an effective way to ask questions of your audience. They’re quick to put together and look great in the feed. You could ask people’s opinions about a new product feature, current events, and industry trends.
6. Don’t forget to add a CTA
Call to action (CTA) are just as important as a brief, clear message. Strong CTAs can have a huge impact on your engagement rate because you’re telling people exactly what you want them to do. They’re not left hanging without direction.
When composing tweets, include some of the following CTAs to improve click throughs, retweets, comments and likes:
- Follow
- Read
- Download
- Click
- Reply
- Comment
- Like
How AppuSocial can help you in twitter engagement
Simple & Affordable Social Media scheduler is a twitter engagement tool that can be used to schedule the tweets and mentions from a single screen to gain maximum visibility. It has features that can schedule posts and repeat scheduled posts. AppuSocial is a content management tool that allows you to search for relevant hashtags for your target audience, and adding quality hashtags to your social media posts in a single click.
The tasks can be easily assigned to team members who can take over the monitoring and assignment. Its feature of hashtags suggestions that can be used for the simple and effective engagement.
With its help you can find and also create engaging content that resonates with your target audience which resulting better engagement. You can also direct post it to on preferred time for generating quality traffic.
You can use it to retweet popular posts and get ideas for your own. Within a single dashboard, you can interact with your audience by replying, commenting from any region in the world. Register now to boost your Twitter engagement rate also to makes your social media workflow smooth & easier.
Conclusion
There are endless options available to increase engagement on your tweets and you should find the engagement tactics that resonate best with your audience. The engagement has become more important on Twitter as Twitter introduced an algorithm-based Twitter feed that approximately half of all Twitter users are using!
