Announcement, Help
How to plan your social media calendar using Appu social
Have you ever been in wonder while looking at one of your favourite brand’s grasps of social media marketing strategy?
One of the most important challenges in social media is keeping up the step of your publication while forming an intelligible story with your posts. The frequency at which some brands post on social media makes you wonder how large their social media team might be and how they’ve still kept their coordination clear.
The answer to that question is, organization. And one of the best ways to organize social media communications is by using a social media content calendar.
So, in this post, you’ll learn how to build a successful content calendar for all your social platforms using AppuSocial as social media scheduler.
What is social media calendar
A Social media calendar can help you visualize all your planned posts for the next weeks or months ahead. And top of that you can craft posts or contents in advance from a single social media tool dashboard so that you always have something to share.
It’s exactly what it sounds like — a calendar you create to organize and schedule content across Instagram, Facebook, Twitter, Pinterest, YouTube, and more social media platforms! And it’s one of the best things you can do to stay on top of your social posts and strategy!
Why you should create a social media calendar with AppuSocial
You can create social media calendar using excel spreadsheets or Google Sheets which is a good, basic way to get started! With excel, google sheets you can manage your content plans digitally & share your content calendar with your team. While a spreadsheet is a great way to organize your content, getting your posts from your sheet and to your media platforms can be time consuming especially when it comes to Instagram as it is much easier to post on mobile from desktop.
So, a social media management tool like AppuSocial, can really hit the eyeball when it comes to managing your social media content. AppuSocial can helps you with: –
- Plan and create all your social media posts from one central content calendar.
- Schedule and posts go live across all your social networks on time.
- Automatically publish to your social media channels – no login required.
- It also saves time and better scheduling content views.
We’ve designed the best social media content calendar. Get it Today! to level up your social media strategy. Plan and manage all your social platforms with AppuSocial!
How to Start Your Social Media Content Calendar with AppuSocial
When you choose AppuSocial to map out your content to be scheduled in AppuSocial you’ll want to do a quick audit of your currently active social channels! Pin-point your active channels, and then take time to look into who your target audience is for each.
Different types of posts will work well across different social channels, and there are 4 main types of posts you can publish on social media through AppuSocial is as:
- Image
- Video
- Text
- link
Once you’ve done with your account integration with AppuSocial the next step is building a schedule you can stick in to.
- First add all the social media accounts to AppuSocial dashboard you can find the detailed guide here how to connect your Instagram accounts with AppuSocial and all the other social media networks.
- Then go to the calendar tab and clicking on this you will find a screen like this as below:
Here in this social media calendar you can find all the scheduled posts of respective social media accounts. You can create a new posting for your social media networks right from here in a single click. Here how you can do it:-
- Click on the + icon to add new content or media to be posted in desired social media network with AppuSocial
- Select the social media account you want to post. AppuSocial allows you to import drag & drop media from the following sections and drop it over here in the dashboard.
- After uploading media file add description and hashtags about the media
- Select the preferred time slot when your audience will mostly on time for increasing engagement & click on schedule.
Once a post has been scheduled with AppuSocial, you can add it to additional social profiles. In other words, AppuSocial lets you schedule one post to multiple social profiles in a single swoop!
How to manage your social media calendar
Once you’ve garnered a good amount of content ideas and have set a game plan for how often you want to post, it’s time to start planning out the actual content! This is where the AppuSocial calendar comes in — try spreading out your content ideas over the course of several weeks.
If you’re planning for a holiday like Memorial Day Weekend, start planning at least 1 month ahead of time to give yourself enough room to create content!
When creating a content calendar for the first time, try challenging yourself to plan out a whole month. As the month goes on, you’ll have the opportunity to see how a content calendar works and flows, what’s working best for you and your schedule, and how you should tweak your strategy for the next month.
Your content calendar is now ready to make you shine on social media
Once your social media content calendar is in place, you will have concentrated all your planning work as a monthly task built in advance. Publications will additionally generate data and engagement. Now you’ll never be stuck for content ideas again. Simply click on a social media scheduling tool, tweak the text, add your signature, and schedule it for upload.
