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How to power up your Ecommerce business sales with Instagram
Instagram is one of the most effective ways to boost your eCommerce efforts. As far as social media marketing promotions go, Instagram has been a powerhouse with a large audience base. Instagram is all about posting quality images, videos, gaining followers, and getting interactions from users. But what if you want to increase eCommerce sales?
Instagram is one of the best ways for shopping referrals. Shoppers are paying close attention to what friends and stores are sharing on the platform. A lot of users visit this network to buy a product, if you could implement the right social media strategy on Instagram you can drive a ton of sales.
Instagram attracts highly engaged customers and provides an effective boost to your brand’s online presence, so here are 7 ways to put Instagram to work for your eCommerce business.
1. Build your social proof and earn the trust
Social proof is a great strategy that you can apply to your Instagram strategy. Just because you come over to Instagram, started promoting your products, the audience won’t automatically buy them. People are likely to buy a product from the people they trust.
The best way to do this is by sharing user-generated content, which they will find useful. Good content attracts visitors and prospective buyers to your Instagram business page. If you utilize storytelling and aim to be interesting, it’s essential to create memorable content.
You might want to experiment with various content types like videos & good product photography. Ensure to share a different content combination with your user base and engage them with your brand.
Make sure to post consistently & never run out of content. Consider using a social media content calendar to guide you, and schedule your content so that you have a consistent output.
2. Use the right images & videos
Instagram is a visually-driven social network and this is why your image and video strategy must be well planned before you post the content. You need visuals that make your brand stands out with the original images and videos.
People love all sorts of posts on Instagram including product promotion, motivational posts, tutorials, live videos, images, stories, and user-generated content as well (images, videos that are shared by the users).
Visuals appeal to the user’s eye. One effective way to interact customers with your brand on Instagram is to add a text overlay on your image. The text can be an entertaining quote, discount, announcement, or campaign news.
Using an Instagram slideshow, you can upload up to 10 photos/videos combined, and it is ideal because it allows you to showcase your entire range or sets of eCommerce products in one single post.
3. Place Instagram dynamic ads
If you don’t want to build a community and gain audience trust first, then there is a quick way available for this as “Instagram ads”. Instagram ads are designed to look just like any other shared social media posts. The Instagram posts include resources to help you get started advertising on Instagram.
Because of its integration with Facebook, you can use the same interface in Instagram as if you are advertising on Facebook. Instagram ads are a quick process to connect with the audience. You can either retarget people you’ve already built relationships with or target a cold new audience.
Instagram explores ads to promote your eCommerce business to a broader audience base. The explore page is a reflection of the user’s interest. Visitors discover and connect with companies and other people on it.
4. Utilize Instagram shopping
With Instagram shopping, you can share your products through posts, stories, search and explore ads. When people see your shoppable post, they can tap on them and find the name, image, description, price, link, and view the product on your website or store.
Instagram’s shopping feature ability let the consumer buy the product from discovering to checkout without leaving the Instagram app. This added feature to send traffic directly from the Instagram posts to purchase will help eCommerce business owners to connect followers and new audiences streamline their purchase journey.
5. Run contests & special offers
Turn followers into buyers with contests or special offers. A simple and effective contest idea is asking your users to like or comment on a photo to win one of your products or services. Another popular contest on Instagram is a photo challenge. Ask users to post a picture related to your brand on their account with a specific hashtag for a chance to win a prize.
Make one-time special offers to boost engagement and increase your customer base. When running contests, set the criteria for winning a prize. Encourage followers to tag people, repost, or like and comment several times to win. However, you choose to run your Instagram contest, ensure it directs more visitors to your e-commerce store.
6. Get creative with captions & hashtags
With so much focus on Instagram photos, it’s easy to neglect the caption area of your posts. Give your image some context by telling your story behind the photo or taking followers behind the scenes. You can also increase engagement by asking a question in your caption.
Add hashtags to help users discover your content and connect with other users based on a common theme or interest. Hashtags categorize your post and can increase your content outreach. They also help you explore other e-commerce businesses. You can see what your competitors are doing, what your followers are engaging in, and you can adapt.
Your hashtag strategy should depend on the purpose of your post and the popularity of your e-commerce store. AppuSocial hashtags generator tool can incorporate hashtags related to your product niche in your post.
7. Use your Instagram bio link
Your Instagram bio link is the only place where you can post a live URL, so make it count, click here for a step-by-step guide on getting started. Make sure the bio includes keywords to make your account easier to find and don’t forget to include a link to your online store.
If you take advantage of the tagging products feature, you won’t need to change the URL constantly. Instead, you can create a bio-URL where all the photos and videos you publish in your feed appear and when one clicks on them, they direct to the product landing page.
Many affordable bio-URL tools can help you set this up quickly.
Instagram Scheduling Tools to Automate social media posts of your eCommerce business
AppuSocial allows you to plan, create, collaborate, publish and analyze your content from one central location. AppuSocial has a visual calendar. It looks good, and using it is instinctual. Posts are positioned within the calendar, with the image and caption legible without having to click in further.
AppuSocial helps you develop social media campaigns by collaborating with team members. If you have a larger team, it handles permissions by a set of roles and approval processes.
AppuSocial supports different post types, including images, videos, and Instagram Stories. It stores content centrally in the media & content library. It has even more power when you use the bulk publish feature. This lets you import a series of posts from a CSV file. It is particularly useful if you’re active on Instagram. Schedule your Instagram posts with AppuSocial.
These are the best features of AppuSocial that you can adopt to drive your business growth. Implement them to generate more sales. Get it Today!
