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How to use Social Media Marketing for Fitness Industry
We have a clearer understanding of how unhealthy habits affect our daily lives. Therefore, we are always looking for the latest information on how to maintain and improve our health. Social media is one of the best ways to share information with friends, family, coworkers and customers – now more than ever.
This is especially true for businesses like fitness centres and gyms, which thrive on building personal relationships with clients and members. You can use social platforms like Facebook, Twitter, and Instagram to engage with current and potential members, and keep them motivated to keep coming back.
Managing social media accounts for your business is very different from daily postings or exchanging any funny memes from your personal account. But with a little planning & an understanding of your social media marketing strategy you can win the race in the social world.
Why should fitness industry use social media?
If you run a gym, a health club, or a fitness studio then client attraction and retention will be high priorities. There are hundreds of ways to do this, from referral campaigns to advertising social media allows you to give users a look into your fitness studio. Use it to motivate your members’ health journey and offer exclusive brand content to keep them engaged. If used strategically, social media can be a useful tool to grow your business.
Using AppuSocial you can setup your business account on any social media sites for free. Choose AppuSocial to invest in social advertising as it substantially cheaper than other social media management tool. We as a social media management tool allows you to give users a look into your fitness studio. Use it to motivate your members’ health journey and offer exclusive brand content to keep them engaged. If used strategically, social media can be a useful tool to grow your business.
How can Health & Fitness businesses effectively use Social Media Marketing?
1. Focus on the right social media channels
It’s tempting to try and be everywhere but you want to make the most of your social media efforts. Most fitness brands should be focusing on posting and engaging in Facebook, Instagram, and Twitter. This is not to say that value can’t be found in LinkedIn, YouTube, Pinterest, and others, but starting with the 3 biggest channels will bring you the biggest return on your investment of time and dollars.
2. Through Consumer Engagement
One of the primary objectives of using social media marketing is to increase consumer engagement. According to research Facebook is ranked as the best social media channel for business marketing with more than 1.59 billion users. Facebook comprises the largest balance of demographics of any social platform that can be utilised to engage your audience with fitness-orientated marketing.
Interacting directly to your audience through the use of a designated Q&A page can be used by people seeking advice with workout and nutrition related questions. This is an effective method of increasing audience engagement. You also could include direct links to your website, along with additional contact information.
3. Brand Hashtags
Consider a brand hashtag as your social media profile signature. It should be relevant enough when you include when sharing content, and it’s important that your hashtag is unique to your business. It allows users to let the social community know that they think about your company’s products and services.
Benefits of using the hashtag:
- By creating a discussion around your business/brand you’re able to encourage the social community to learn more about the products and services you have available. In addition, consumers will follow links you share, promoting your business further.
- People using the hashtag will draw attention to their posts, potentially increasing the amount of followers
4. Demonstrate your process
A YouTube channel can be used as an effective fitness-marketing tool. You have the ability to visually demonstrate your workout processes and offer nutrition guidance to your audience, whether that is to existing clients or prospective clients.
With consent, you could even post hands on training with existing client. You could even publish before and after footage to document successful transformations. Utilizing this tool will help persuade people that they too can achieve their fitness goals.
5. Boost content with paid social advertising
Only posting organic content will not reach the number of people you desire or build your community fast enough. You need to be willing to provide social ad budget to boost your reach and bring in leads. Social media content should be a mixture of paid and organic for the best results. Spread your ad budget across boosted posts, like ads, giveaways, and offers.
You have to pay to play. Direct some of your marketing funds to paid advertising. By promoting your social media posts and creating ads to run on multiple channels, you can multiply your reach and impact. For example, Facebook is a great platform for boosting your content’s reach and creating social media ads.
AppuSocial will get you on the right track to establishing your fitness industry’s brand online
AppuSocial is perfect for business owners looking to schedule social media posts in advance. Our various plan allows you to connect up to three social media accounts including Facebook, Instagram, Twitter, Pinterest, and LinkedIn and suggests scheduled slots for with the best times to post every day for the time zone in which you are located (or select).
You can use AppuSocial either on your computer or mobile device, allowing you to edit or schedule posts on the go. The app’s full scheduler will allow you to queue posts at any time you choose. Or you can use the Auto Schedule feature to schedule your posts and updates at the most optimal engagement times determined by the app. You can either schedule your posts within the app or upload a CSV file with pre-prepared content ready to go. Similar to the other apps, if you need to re-order or change the times and dates of posts you can easily drag and drop posts across the planner.
Start your fitness center social media campaign with AppuSocial
At AppuSocial, we have a whole feature of social media marketing tool that can help take your fitness center’s online presence to the next level. If you need help marketing on Facebook, Instagram, or Twitter, we’re here to help! Contact us today to talk to a specialist for your custom social media marketing plan.
