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Instagram Hashtags 2022: The ultimate guide
Whether you’re just getting started on Instagram, or you’re looking to take your account to the next level, you’ve probably come across the term “hashtag” before. For those of you who aren’t up on the latest social media algorithms, a hashtag is a keyword or phrase that is used to tag or categorize related content. Instagram users use hashtags to search for specific images, videos, and other posts with similar tags. When you use the right hashtags in your posts, you can increase the visibility of your content.
An Instagram user who searches for “Instagram tips and tricks” may see your post when they search for that term. So, instead of wondering why you see those strange symbols in your Instagram feed, you know that you did something right. If you want to attract more eyeballs to your account, you need to use the right hashtags. Use this ultimate guide to discover the best hashtags for your niche and begin to grow your audience.
Why are Hashtags Important on Instagram?
Instagram users use hashtags to search for specific images, videos, and other posts with similar tags. When you use the right hashtags in your posts, you can increase the visibility of your content.
Also, Instagram hashtags are ultimately helping brands, influencers, and aspiring Instagrammers to build a strong community around their name. Simply consider hashtags as a tool for organizing your content on Instagram. Much like keywords for search engines, they tell Instagram about our post intent and our content’s nature. More importantly, it acts as a map of your content in a way providing a chance for you to get discovered by people who have never connected with you before. That’s the power of hashtags.
How Many Hashtags Should You Use on Instagram?
Let’s not forget one of the longest-lasting debates surrounding Instagram. How many hashtags on Instagram is the right amount? The answer, as always, isn’t that simple.
We all know the general limits. You can use up to 30 hashtags for regular posts, while 10 hashtags are the limit when it comes to Stories. The only fact you can know for sure is that each business and each Instagram post require a different number of both popular Instagram hashtags and general ones.
In general, you start with around 10 hashtags and see how they perform. You’ll notice that a high number of Instagram posts have less than 5.
You would have to start with some best practice examples and see how it works in most cases. Test everything out and come up with your ideal number of top hashtags on Instagram.
How to find the top hashtags for your Instagram content strategy
AppuSocial recommends you add 20-30 hashtags to your Instagram posts as the best way to increase your reach and engagement rates. But how do you find this many relevant hashtags for every post? Here are the different tactics you can use:
Discover the Best Instagram Hashtags for your Niche
There are a ton of niche-specific tags on Instagram, so you can use these to expand your reach. If you post a lot of fitness-related images, you can use the hashtag “#fitsoscience” to help other Instagram users find those posts easier. If you post a lot of food-related images, you can use the hashtag “#foodstagram” to help readers find those posts. You can also use these hashtags to search for other Instagram users’ content and discover new images from your followers. Begin brainstorming various ones and type them into the Instagram search bar. As you type, related hashtags also show up.
Use Effective Hashtag Suggestion for your Brand
The easiest way to find popular hashtags for your niche is to ask your audience. You can use a hashtag contest on Instagram to gather ideas for new hashtags for your brand. Alternatively, you can use the hashtag discovery tool.
The Instagram explore page is a great source of inspiration for your Instagram hashtags strategy. For the best result, you can search hashtags that are related to your brand or your niche and discover the top results that might help you expand your reach.
Those posts which come on top of suggestions are performing well with the Instagram algorithm, so take note of the different hashtags being used and whether they could work for your content.
Use a Hashtag tool like AppuSocial
AppuSocial is Social Media Scheduling Tool that comes with the hashtag’s suggestion feature also. It is an easy way to find hashtags based on the content of your post and attaching with your social media content post for publishing and scheduling to maximize reach and engagement.
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To use it, log in to your AppuSocial account, and select the social media profile you want to post from the create tab on the dashboard.
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Now upload your visuals or source your images, and videos, from your content library.
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You’ll also want to write an engagement driving caption, add hashtags, and tag your location. AppuSocial allows you to add relevant effective hashtags with the help of the hashtag generator tool itself.
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You need not go to any hashtag generator tool for finding out hashtags of your choice in that way you will save a lot of time and can get a hashtag generator tool for free!
Type a hashtag into the tool’s search bar, hit “go,” and it’ll immediately generate new hashtags, sorted by relevance. Supporting hashtags of all kinds, we’ll help you store and auto-post your content with hashtags. No push notification is required.
Sign up for an AppuSocial account to find the perfect hashtags for your Instagram strategy – in just a few seconds!
What Hashtags you Should be Using for your Industry
As we know eCommrce businesses vary according to the nature of products or services provided. There are no perfect, one size fits all hashtags. Instead, you have to pick the hashtags best suited for your industry and the type of product you want to sell.
A good rule of thumb is to use a combination of trending, niche, and branded hashtags in your content to increase your reach & brand awareness. Another way you can use a mix of highly popular and less popular hashtags.
Now that you know why hashtags are important and how to use them, here are some of the top-performing hashtags for eCommerce businesses.
Your Business
If you’re an eCommerce business owner, you need to be using this hashtag. While it’s one of the more popular hashtags, it signals to your audience right off the bat that there is a shopping aspect to your business. Exp: – #eCommerce, #onlinebusiness, #entrepreneur #onlineshopping.
# (Seasonal Events)
One of the best ways to get your content seen is to make sure you’re utilizing seasonal or holiday-based hashtags. For an example – #holidaygifts, #blackfridaysale.
# (Niche Hashtags)
In addition to broader hashtags like #business and #ecommerce, it’s also good to narrow your focus. For example, if you sell jackets for dogs, you might want to consider using hashtags like #dogjackets, #doglovers, or #dogsofinstagram to reach your target demographic. If you sell clothing, you might want to try hashtags like #womensclothing or #mensfashion rather than a broader hashtag like #clothing.
# (Local)
This one works best if your business is local to a specific geographic area or region. There’s been a huge move toward supporting locals, especially as small businesses struggled to stay afloat during the pandemic. Now is the time to grab your community’s attention by using this hashtag. To narrow it even further, consider adding your city, state, or country behind it. Exp: – #mumbai, #india, #maharashtra etc.
Wrapping UP
The ultimate guide to creating the best Instagram hashtags will help you discover popular hashtags and find an even broader audience. Don’t get stuck in the “hashtag rut,” and instead explore new ways to use hashtags to grow your reach. You can use these tips to find new and effective ways to use hashtags on Instagram. Ready to take your hashtag strategy to the next level? Check out AppuSocial’s other Instagram marketing strategy to help streamline your workflow now!
