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7 Easy Ways to Create a Social Media Post That Will Boost Your Business
In today’s digital world, social media has become an essential marketing tool for any company. With so many platforms available, it can be overwhelming to figure out which ones will help your business the most. Fortunately, there are plenty of ways to use social media to boost your brand awareness and drive traffic to your website.
This blog post will give you some great tips on how you can leverage social media to promote your brand and build an audience that trusts and values you. Each of these strategies is easy and inexpensive, with the potential for long-term benefits for your business. Implementing even a few of these ideas can have a positive impact on your social media presence.
1. Tailor Your Social media posts for each network
Each social network offers different options for presenting your content. Social platforms not only differ in the number of characters, image formats, and sizes they provide for your posts. Also, communities engage differently with content and post formats. The better you know your audience and know the way they are engaging on each social platform, the better you can address them. Tailor the message for your posts to fit each social media platform and audience:
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Adapt your comment to the number of characters allowed on each platform. Take a look at the number of characters displayed in the preview to make your meaning come through.
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Make sure your images correspond to the image sizes the networks provide. Consider adapting your images to create specific images for Pinterest and Instagram to make sure your message will be presented in the best way to fit these platforms.
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Share your posts on social media channel profiles and pages with different comments for your message that will hit the language use of the respective community and focuses on their topics and interests.
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Share your posts on different days and at different times of the day. Networks and communities have specific rush hours for engagement.
2. Establish a Posting Schedule
Everyone wants to know the best time to publish on social media. The answer? It depends. Different studies show varying results. Most importantly it depends on your target audience.
Need help in finding the best time to post on social media channels? Check out our guide for the best time to post on Instagram.
AppuSocial is a social media scheduling tool that can help you with scheduling social media posts. Our tool allows you to schedule sharable content through hashtags and mentions fast within a single click. You can manually add your preferred day and time to your posts and schedule it easily. No notification is needed to publish your content on the social media networks at the preferred time period.
3. Create a branded hashtag for your business
One of the easiest ways to get people talking about your business on social media is with a branded hashtag. Hashtags can be used on any platform with a search function, including Twitter, Instagram, and Facebook. There are two main ways to use hashtags – First, you can use them to promote your products or services. For example, if you sell baby food, you could use the hashtag #spoonfed to get your products in front of an audience interested in infant nutrition. You can also use hashtags to promote your events and connect with your audience.
You can make your own branded hashtag by combining two to three words, but keep it short to avoid pushing out longer hashtags that aren’t as searchable. Make sure your hashtag is easy to remember and spell; you don’t want people misusing it or having it misspelled.
You can also use branded hashtags to connect with like-minded brands by replying to their hashtags. This can help you build networking relationships with other brands in your industry.
Tools to help you find the right hashtags for your post and communities
Check out AppuSocial to search for popular hashtags on Twitter and top hashtags on Instagram. AppuSocial helps you to look up the meaning of trending hashtags or add your own. You can add your hashtags while scheduling or publishing your social media posts at the same time. Save your time no other specific tool requires for hashtags generation.
4. Build quality relationships with your audience
Building quality relationships with your audience is a great way to get them talking about your brand. One easy way to do this is to follow top social media influencers in your industry. By following these influencers, you can comment on their posts, like their content, and get them to notice you. You can also find social media groups related to your niche and contribute to the conversation. This is a great way to get your name out there and make connections with people who may be interested in your product or service.
Another way to build relationships is by responding to your audience’s questions. Social media is a great place to engage with people who want to know more about your business. When someone leaves a comment or asks a question, respond to them promptly and kindly. Be sure that you’re answering their question thoroughly, as this will show your followers that you care about each of them as a person.
5. Host a live stream
Another great way to get your audience engaged is by hosting a live stream. This can be a great way to answer questions from your followers and get people talking about your brand. You can host a live stream on any platform, such as Facebook Live, Instagram Live, or YouTube Live. Keep your live streams brief; no more than 30 minutes. This will encourage more people to come back for future streams and help you keep your content fresh.
When hosting a live stream, choose a topic that’s relevant to your brand. For example, if you’re a fitness coach, you could host a live stream on healthy eating while exercising. Hosting a live stream can be as simple as sitting in front of your computer and recording your conversation.
6. Use video to build brand awareness
Videos are an easy way to build awareness of your brand. Depending on the type of video you create, you can use it to promote your products, host a tutorial, or answer common questions about your industry.
There are many different types of videos you can make:
Vlogs: Vlogs are short, video logs where you share your thoughts and experiences. This is a great way to connect with your followers and keep them interested.
Product demonstrations: If your business revolves around selling products, creating a video that demonstrates their use is a great way to get people interested in buying them.
Explainer videos: Explainer videos are short, informative videos that describe what your business does. You can use these videos to explain your product or service.
7. Share blog posts on your social media channels
If your company has a blog, refer your audience by sharing direct links where ever you can. For Instagram, post an aesthetically pleasing graphic that relates to the blog content. If you’re sharing to your Instagram stories and you have more than 10k followers, then you can use Instagram’s swipe-up link feature.
If you don’t have over 10k – don’t worry! There are many ways you can direct followers to your blog. Check out this blog post for all our best tips and tricks.
If you’re sharing to your Instagram feed, redirect users to press the link in your bio, using the link in your Instagram story.
Prepare your Publishing Schedule
Successful Instagram marketing is all about planning your content ahead of time so that you can tell a consistent brand story. The last thing you want is to be rushing around at the last minute, desperately searching for something to post. That won’t work.
AppuSocial makes it easy for you. Using AppuSocial figure out your ideal posting times for each type of content. Planning your content in AppuSocial also ensures you keep a regular schedule. It’s better to publish one high-quality post each day than to go back with 5 posts one day, nothing for three days followed by another couple of random posts.
AppuSocial help you to publish your posts regularly so that your audience knows when to expect your next post.
You can either schedule or directly publish you’re your content and save time. Remember to stay consistent and post at the same time each week so your followers know when to expect new content. Signup for a 14-day free trial today!
Bottom Line
These are just a few of the many ways you can use social media to boost your business. No matter which platforms you choose to use, it’s important to choose one or two that fit your business and will help you build your brand. You can even create a social media marketing plan to help you stay organized and on track. Using these strategies will help you get your brand in front of your target audience and encourage them to engage with you and your business.
