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9 Best Social Media Scheduling Tools for 2022
Social media is an integral part of the marketing plan for many entrepreneurs and businesses. Although social platforms like Facebook, Instagram, Twitter, and Pinterest make it possible to get your message in front of a huge audience, the process of managing social media profiles can be quite cumbersome.
It takes a lot of effort to maintain an active presence on social media, especially if you’re using several different platforms.
Fortunately, several tools make it much easier for you to manage your profiles and plan and schedule your posts. Here you’ll find details of the best social media scheduling tools that can help you to save countless hours while having a more effective social presence.
The Best Social Media Scheduling Tools
While all of the tools covered in this article will help you to schedule your social media posts, each one has its unique features and functionality. Check out the descriptions of each to see which one will be the best fit for you.
The best social media management platforms allow you to take control of your social media presence in a single place. You’re able to easily automate, analyze, and control all your accounts, so you can focus on creating the kind of content your audience loves.
1. AppuSocial
AppuSocial is a social media scheduler that helps you post, schedule, and analyze your content on all major social channels. One of my favorite things about this tool is its minimalistic user interface. You can connect your social accounts and start scheduling content within minutes.
AppuSocial supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google Business Profile. You can connect multiple accounts into its simple, intuitive dashboard and manage them simultaneously.
AppuSocial includes a time scheduler for queuing posts at times of your choosing. You can create your schedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
It is also designed to work with teams so that individual members can be assigned specific posts, comments, or other specific tasks.
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Schedule posts individually or in bulk.
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Integrates with a huge number of platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and so on.
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Detailed insights through analytics and reporting.
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A social media calendar allows you, and other team members, to visualize the content that will be posted/shared.
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Hashtags curation tools that make it easy to find content that is proven to generate engagement.
2. Buffer
Buffer is yet another social media management platform just like other social media scheduling tools available there in the market. It works well with social media platforms like Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
It’s the ideal social media scheduler for solopreneurs, bloggers, and small business owners.
For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari. Click the Buffer icon in your toolbar (or use a keyboard shortcut), compose your update, and click Add to Queue to schedule. There are also mobile apps available for both iOS and Android, so you can schedule on the go.
While Buffer’s free plan is good enough to get started, if you want a more complete social media management solution or to control more than three social media accounts at once, you’ll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer.
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Buffer has a clean user interface, which helps users to navigate within the platform easily.
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This social posting tool lets you customize your posts for every social platform with their tailored posts feature.
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Customer support instantly replies if you face any issues.
3. Hootsuite
Hootsuite is quite possibly the most popular social media scheduling software in the market, used by millions of users worldwide. It is an all-in-one social media platform that allows you to curate and schedule content, measure your ROI, run social media ads, and more.
With Hootsuite, you can manage all of your social networks in one convenient dashboard and get a bird’s-eye view of what’s happening in your social universe.
There’s also an analytics feature so you can track and measure performance against KPIs. Reports are customizable, so you can ensure you display and read the data you need to and stay focused on that. This is especially as Hootsuite is built to work for teams, not just individuals.
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A Huge number of integrations available with more than 35 to choose from.
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Social media monitoring, including a social inbox.
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Unlimited scheduling offered on all plans.
4. SproutSocial
SproutSocial is a collaborative social media management platform that brings together advanced social media publishing tools and intuitive workflows so you can efficiently plan, schedule, and post content across different social networks from a single platform.
Sprout’s easy-to-use interface and powerful features can help you visualize and manage all your posts across multiple profiles and networks from one beautiful calendar.
In addition to scheduling your content on various social platforms, you can use Sprout as a collaboration tool among your marketing teams. Furthermore, you get access to Sprout’s social media analytics and trend reports, which can help you optimize your social media following.
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A shared calendar allows you, and other team members, to visualize the content that will be posted/shared.
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Automatically schedule your content when it is likely to get the best response and engagement.
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Customizable reporting tools to help you tweak and improve.
5. MeetEdgar
MeetEdgar allows you to schedule and automates your content for Facebook, Instagram, Twitter, and LinkedIn. Although it offers social media scheduling like all of the other tools covered on this page, MeetEdgar also has some unique features that make it stand out.
What makes MeetEdgar so different is its automation. The app can find a quote-worthy text from links, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the contents of your link. You can edit them, delete them, or add your manual variations, and then click Save to Library.
This is the only tool we came across while researching that creates your content for you.
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Automatically creates social posts for you based on the content of the article.
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Category-based scheduling allows you to easily manage the different themes or topics of your content.
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Continuous posting of your important evergreen content.
6. Sendible
Sendible is a social media scheduler tool for managing social media marketing for multiple clients and achieving the desired results. It is built for catering to agencies’ needs in mind.
Sendible also allows you to organize posts into campaigns and schedule them at specific times and intervals. This is perfect for evergreen content that you want to promote regularly.
Another time-saving feature is the RSS Auto Poster, which posts automatically from an RSS feed but gives you control over when and where.
While Sendible is appropriate for any type of business, it’s especially powerful for agencies and freelancers that manage social profiles for clients. You can set up individual dashboards for clients and provide custom reporting that they will love.
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Schedule posts individually or in bulk.
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Integrates with a huge number of platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube, as well as blogging platforms like WordPress (self-hosted), WordPress.com, Blogger, Tumblr, and Medium.
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Advanced collaboration tools for teams or for working with clients.
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Detailed insights through analytics and reporting.
7. Agorapulse
Agorapulse provides a powerful social media dashboard, including a social media scheduler. With the help of Agorpulse, you can schedule your content for Facebook, Instagram, Twitter, YouTube, and LinkedIn.
You can take advantage of features like bulk scheduling to save time and queue categories to have plenty of content ready to share at any time. You can schedule one-time posts, or set them to re-publish regularly at specific intervals. The scheduling functions will give you complete control over the content that you share and when you share it.
Agorpulse provides a wealth of features and functionality, but it’s also one of the higher-priced options.
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A wide range of publishing features that allow you to easily schedule your posts according to your needs.
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Schedule evergreen content to be shared over and over again.
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Queue categories that allow you to store unlimited posts for particular themes.
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Advanced tools for collaboration and reporting.
8. Later
Later is currently one of the most popular post planner tools for Instagram. It allows you to bulk upload or create posts manually. The discovery engine also helps you to find content that is likely to generate engagement, which can also be shared through your profile.
You can view your publishing schedule to control when all of your posts are published, or allow Post Planner to publish them at the best time for each social network.
Using Later as an all-in-one solution for Instagram is a massive help for Instagram-focused marketers.
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Drag-and-drop style scheduling
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In-depth Instagram analytics
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Content research to find the best posts to repurpose for your pages
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Personalized insights to help you improve your content and engagement
9. Zoho Social
Zoho Social offers a simple way to manage your brand on social media, by providing a complete social media management platform.
As well as managing multiple social media channels, there’s also a posting calendar feature available so you can see which posts have been scheduled for posting. You can also monitor your target keywords across conversations, and allow for team collaboration from a single dashboard.
Zoho Social also comes with a version specifically for the needs of marketing agencies, which allows for brand and communication management for client lists, while also allowing for white labeling.
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Best time slots to schedule social media posts with its SmartQ feature.
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It has its CRM integrations, where you can engage with prospects and generate potential leads.
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You can create automated reports to deliver to your clients in the format and frequency you choose.
Conclusion
So, these are the 09 social media scheduling tools we’d recommend to manage and streamline your social media content. Whether you’re a solopreneur, agency owner, or the head of a large marketing team in a Fortune 500 company, AppuSocial can save you time, build your social community, and help you optimize your content distribution. Sign up today for a 14-day free trial.
