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Supercharge your Instagram link in bio & optimize your social media traffic
If you’ve spent some time scrolling through Instagram, you have probably noticed the phrase “link in bio” on a number of posts. What does “link in bio” mean, and how do you find a link in someone’s bio on Instagram? The link in Instagram bio or link in IG bio, has been a popular source of traffic, engagement, and sales for many businesses now today.
Brands add a link to their Instagram bio to grab the user’s attention. Brands can pull its other significant benefits such as higher engagement, business growth, enhanced sales, and more.
In this post we will show you how to add Instagram link in bio and how to get most out of your Instagram bio.
What does link in bio mean?
Link in Bio means adding a clickable link in the social media platforms bio section like Instagram. This link in Instagram bio refers to a call to action in your profile description on social media platforms like Instagram that guide users towards to a desired destination URL.
The Instagram bio links helps brands to share or to promote many useful information about their products & business. It also can allow anyone to get in touch with your business through this link.
In short, the Link in bio is a perfect place where your target customers can discover the products of your brand and learn more about it. Recently brands have started putting shop links in bio too.
How To Add a Link in Instagram Bio?
Adding links to your Instagram bio takes only a few seconds and can be done from both mobile and desktop. Here’s a step-by-step process below given on how to add a link in Instagram bio.
- Start opening a web browser on your computer and accessing the Instagram application software over it. Login to the site with correct credential if you aren’t already.
- Head over to your profile on the Instagram site by clicking on the profile icon in the top right corner followed by profile from the drop-down list.
- Select the edit profile button.
- In the Website field, add your link by typing it in manually or copying and pasting it there from somewhere else.
- Scroll down and select Submit to save your changes.
Finally, you’ve added your Instagram link in bio!
How does link in Instagram bio work for business?
Link in Instagram bio means more success opportunities for brands through one single link. Its process is quite simple and easy to execute. It is simply a link that can be of your webpages, other social profiles or a link that itself becomes your brand storefront.
Business can use link in bio can be of about as: –
- Your brand website or a specific landing page.
- Social media profiles
- Videos, blogs, or any informative content link
- Any particular piece if content or product details
- Promotional offers
Link in bio meaning might make it sound like any other social media feature, but it has way more potential and scalability than expected.
The Link in bio on Instagram is popular among brands, especially the Shoppable Instagram feed link that helps the brands to grow sales, boost engagement, and get more customers.
How AppuSocial can help you with Instagram scheduling to save time
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Conclusion
Whether you are a startup or a well-established business or brand, you can turn your Instagram followers into loyal and permanent & boost your marketing sales. You can do so by directing customers to your product page via a link in bio on Instagram.
